To Get A Great Answer, You Need To Ask The Perfect Question. Warren Berger Revives The Lost Art Of Questioning.
in This Groundbreaking Book, Journalist And Innovation Expert Warren Berger Shows That One Of The Most Powerful Forces For Igniting Change In Business And In Our Daily Lives Is A Simple, Under-Appreciated Tool--one That Has Been Available To Us Since Childhood. Questioning--deeply, Imaginatively, "Beautifully"--can Help Us Identify And Solve Problems, Come Up With Game-Changing Ideas, And Pursue Fresh Opportunities. So Why Are We Often Reluctant To Ask "Why?"
berger's Surprising Findings Reveal That Even Though Children Start Out Asking Hundreds Of Questions A Day, Questioning "Falls Off A Cliff" As Kids Enter School. In An Education And Business Culture Devised To Reward Rote Answers Over Challenging Inquiry, Questioning Isn't Encouraged--and, In Fact, Is Sometimes Barely Tolerated.
and Yet, As Berger Shows, The Most Creative, Successful People Tend To Be Expert Questioners. They'Ve Mastered The Art Of Inquiry, Raising Questions No One Else Is Asking--and Finding Powerful Answers. The Author Takes Us Inside Red-Hot Businesses Like Google, Netflix, Ideo, And Airbnb To Show How Questioning Is Baked Into Their Organizational Dna. He Also Shares Inspiring Stories Of Artists, Teachers, Entrepreneurs, Basement Tinkerers, And Social Activists Who Changed Their Lives And The World Around Them--by Starting With A "Beautiful Question."
Sobre o autor(a)
Berger, Warren
Warren Berger estudou centenas dos pensadores mais inovadores, empreendedores e criativos de todo o mundo, a fim de entender como eles formulam perguntas, criam ideias originais e resolvem problemas. Sua pesquisa sobre questionamento e inovação foi publicada nas conceituadas revistas Fast Company, Harvard Business Review e Wired.
É autor do livro Glimmer, uma profunda análise do pensamento criativo internacionalmente aclamado, premiado pela revista Business Week como o Melhor Livro de Inovação e Design de 2009. Berger mora com a esposa, Laura E. Kelly, no estado de Nova York, nos Estados Unidos. |
| ISBN | 9781632861054 |
| Autor(a) | Berger, Warren |
| Editora | Bloomsbury - USA |
| Idioma | Inglês Americano |
| Ano de edição | 2016 |
| Páginas | 272 |
| Acabamento | Brochura |
| Dimensões | 20,60 X 14,00 |