Communication Impact: Designing Research That Matters-..
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Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different_and much more exciting_than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.
| ISBN | 9780742530980 |
| Autor(a) | Anderson, Traci L. |
| Ano de edição | 2005 |
| Páginas | 278 |
| Acabamento | Capa Dura |
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