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As many organizations learn the hard way, getting Internet exposure for a just cause is not as easy as it seems. Connected Causes: Online Marketing Strategies for Nonprofit Organizations lays bare the most effective strategies that nonprofits often pay big money for consultants to unveil. Facing a climate of stiff competition for funds, volunteers, and policy influence, this book will help managers in all types of nonprofit organizations more effectively use current Internet technologies to build a widely recognized brand that retains a loyal and supportive base. Examples and tips throughout make this a very practical handbook.
| ISBN | 9780190616267 |
| Autor(a) | Wymer, Walter |
| Editora | Oxford Univ Pr |
| Ano de edição | 2011 |
| Páginas | 236 |
| Acabamento | Brochura |
| Dimensões | 22,90 X 15,20 |
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