até
4x
de
R$ 438,24
sem juros
ou R$ 1.665,31
via Pix
Adicionar ao carrinho
Disponibilidade: 45 dias úteis
Estoque: 169 unidades
-
- 1x de R$ 1.752,96 sem juros
- 2x de R$ 876,48 sem juros
- 3x de R$ 584,32 sem juros
- 4x de R$ 438,24 sem juros
-
R$ 1.665,31
-
R$ 1.752,96
The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. The authors pose important questions such as: Where does the central idea of corporate communications come from? What are the underlying assumptions of most corporate communications practices? What are the organizational and ethical challenges of attempting truly 'corporate' communication?Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.
Produtos relacionados
-
Understanding Corporate Communications-..R$ 1.660,00R$ 1.328,00até 4x de R$ 332,00 sem jurosou R$ 1.261,60 via Pix20% Desconto -
Understanding Corporate Communications-..R$ 514,52R$ 411,62até 4x de R$ 102,90 sem jurosou R$ 391,04 via Pix20% Desconto -
Corporate Advocacy: A Strategic Communications Approach-..R$ 1.660,00R$ 1.328,00até 4x de R$ 332,00 sem jurosou R$ 1.261,60 via Pix20% Desconto -
Corporate Advocacy: A Strategic Communications Approach-..R$ 481,32R$ 385,06até 4x de R$ 96,26 sem jurosou R$ 365,81 via Pix20% Desconto
-
Categorias
Pague com
Selos
MYRE EDITORA, COMERCIALIZADORA, IMPORTADORA E DISTRIBUIDORA LTDA - CNPJ: 50.295.718/0001-20 © Todos os direitos reservados. 2026
