Essential Marketing 10: Understanding Advertising-..
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Marketing is ultimately about selling products, and Advertising, Promotion is the last of the 4P's to come into the equation, but which proves or dsiporves everything else, so it is important to understand the processes involved and also those of the prospective purchaser. Making the best match is the obvious necessity. This last book in the 10-part series covers all the essentials to enable successful advertising campaigns to happen.
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