Evolutionary Innovations ' The Business Of Biotechnoloy '-..

Código: 983630 Marca: Oup Oxford

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This is a study of the commercial development of biotechnology that compares the initiatives, activities and organization of two firms--Genentech in the United States and Kabi in Sweden--as they brought knowledge to the market in the form of insulin and the human growth hormone. Writing from a broad evolutionary perspective, Maureen McKelvey's important study of one of the most modern science-based technologies will be of interest to all concerned with understanding the processes of innovation.

ISBN	9780198297246
Autor(a)	Mckelvey, Maureen D.
Editora	Oup Oxford
Ano de edição	2000
Páginas	342
Acabamento	Brochura

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