Global Media Sport: Flows, Forms And Futures-..

Código: 933483 Marca: Bloomsbury Publishing Plc

~~R$ 439,49~~ R$ 351,59

até 4x de R$ 87,89 sem juros

ou R$ 334,01 via Pix

Qtde: Adicionar ao carrinho Estoque: Disponível

Parcelas
- 1x de R$ 351,59 sem juros
- 2x de R$ 175,79 sem juros
- 3x de R$ 117,19 sem juros
- 4x de R$ 87,89 sem juros
R$ 334,01
R$ 351,59

How has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media?In order to answer these questions, this book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East, and in the reverse direction. At an historical moment when the relative stability of the Western media sport order is under challenge, it analyses a range of key structures, practices and issues whose ramifications extend far beyond the fields of play and national contexts in which sport events take place. The book will appraise and analyse the state of sports television, rise of new sports media, emergence of hybrid sport cultural forms, eruption of sport-related political controversies, scandals and power struggles, mutations of forms of global sport fandom, and projections of the future of global media sport. In bringing together the latest research from across a number of disciplines, this book offers an exciting contribution to the emerging field of global sports media.

ISBN	9781472539427
Autor(a)	Rowe, David
Editora	Bloomsbury Publishing Plc
Ano de edição	2014
Páginas	192
Acabamento	Brochura
Dimensões	23,40 X 15,60