Handbook Of Marketing-..

Código: 957031

~~R$ 730,40~~ R$ 584,32

até 4x de R$ 146,08 sem juros

ou R$ 555,10 via Pix

Qtde: Adicionar ao carrinho Disponibilidade: 45 dias úteis Estoque: 272 unidades

Parcelas
- 1x de R$ 584,32 sem juros
- 2x de R$ 292,16 sem juros
- 3x de R$ 194,77 sem juros
- 4x de R$ 146,08 sem juros
R$ 555,10
R$ 584,32

'The Handbook of Marketing is different... that Barton Weitz and Robin Wensley are its editors should suggest something out of the ordinary. A glance at the contributors (e.g., Wilkie. Webster, Day, Shocker, Keller, Hauser, Winer, Stewart. Parasuraman. Zeithaml) puts the matter to rest.- Journal of Marketing The book fills a major void in the marketing literature on marketing management and will serve the discipline for many years to come'- Journal of Marketing Research'This text achieves the rare goal of covering marketing clearly and deeply, with no unnecessary examples or pretty pictures. For the enquiring mind, it is a wonderful link between a basic knowledge of marketing concepts and a grasp of where research in marketing is taking us'- Ken Simmonds, Emeritus Professor of Marketing and International Business, London Business SchoolThe Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change.