Handbook Of Visual Communication: Theory, Methods, And Media-..
até
4x
de
R$ 506,30
sem juros
ou R$ 1.923,94
via Pix
Adicionar ao carrinho
Disponibilidade: 45 dias úteis
Estoque: 111 unidades
-
- 1x de R$ 2.025,20 sem juros
- 2x de R$ 1.012,60 sem juros
- 3x de R$ 675,06 sem juros
- 4x de R$ 506,30 sem juros
-
R$ 1.923,94
-
R$ 2.025,20
This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline.The second edition of this already-classic text has been completely revised to reflect the metamorphosis of communication in the last 15 years and the ubiquity of visual communication in our modern mediated lifestyle. Thriteen major theories of communication are defined by the top experts in their fields: perception, cognition, aesthetics, visual rhetoric, semiotics, cultural studies, ethnography, narrative, media aesthetics, digital media, intertextuality, ethics, and visual literacy. Each of these theory chapters is followed by an exemplar study or two in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types.The Handbook of Visual Communication is a theoretical and methodological handbook for visual communication researchers and a compilation for much of the theoretical background necessary to understand visual communication. It is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines such as advertising, persuasion, and media studies. The volume will also be essential to media practitioners seeking to understand the visual aspects of how audiences use media to contribute to more effective use of each specific medium.
| ISBN | 9781138590304 |
| Autor(a) | Josephson, Sheree |
| Editora | Routledge |
| Ano de edição | 2020 |
| Páginas | 494 |
| Acabamento | Capa Dura |
| Dimensões | 25,40 X 17,80 |
Produtos relacionados
-
Teaching Communication: Theory, Research, And Methods-..R$ 1.867,50R$ 1.494,00até 4x de R$ 373,50 sem jurosou R$ 1.419,30 via Pix20% Desconto -
Visual Communication Theory And Research: A Mass Communication Perspective-..R$ 912,92R$ 730,34até 4x de R$ 182,58 sem jurosou R$ 693,82 via Pix20% Desconto -
The Sage Handbook Of Visual Research Methods-..R$ 1.660,00R$ 1.328,00até 4x de R$ 332,00 sem jurosou R$ 1.261,60 via Pix20% Desconto -
Visual Environmental Communication-..R$ 497,92R$ 398,34até 4x de R$ 99,58 sem jurosou R$ 378,42 via Pix20% Desconto
-
Categorias
Pague com
Selos
MYRE EDITORA, COMERCIALIZADORA, IMPORTADORA E DISTRIBUIDORA LTDA - CNPJ: 50.295.718/0001-20 © Todos os direitos reservados. 2026
