Ideology And Opinions: Studies In Rhetorical Psychology-..
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In this thought-provoking book, Billig presents major essays which develop and illustrate his rhetorical approach to social psychology. His position is that everyday thinking, including the holding of opinions, is of its essence both rhetorical and ideological. The very process of thinking is a process of argumentation and debate - with self, with others and with the ideologies inherent in the social stock of commonsense knowledge. Following an elaboration of the theoretical basis and implications of his argument, the author demonstrates how a rhetorical perspective can be applied empirically. He explores the concept of prejudice, argumentation within the family, commonsense opinions about monarchy and the operations of ide
Billig, Michael
Michael Billig é um dos principais especialistas em psicologia social contemporânea. Membro do internacionalmente reconhecido Discourse and Rhetoric Group é professor de Ciências Sociais na Universidade de Loughborough, onde trabalha desde 1985. |
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