Living It Up: America's Love Affair With Luxury-..
até
2x
de
R$ 66,37
sem juros
ou R$ 126,10
via Pix
Adicionar ao carrinho
Disponibilidade: 45 dias úteis
Estoque: 53 unidades
-
- 1x de R$ 132,74 sem juros
- 2x de R$ 66,37 sem juros
-
R$ 126,10
-
R$ 132,74
Luxury isn't just for the rich, says James B. Twitchell. Today you don't need a six-figure income to wear pashmina, drink a limited-edition coffee at Starbucks, or drive a Mercedes home to collapse on the couch in front of a flat-screen plasma TV. In Living It Up, sharp-eyed consumer anthropologist Twitchell takes a witty and insightful look at luxury -- what it is, who defines it, and why we can't seem to get enough of it. In recent years, says Twitchell, luxury spending has grown much faster than overall spending -- and it continues to grow despite the economic recession. Luxury has become such a powerful marketing force that it cuts across every layer of society, spawning a magazine devoted to spas, cashmere bedspreads on sale at Kmart, and a dazzling array of bottled waters. Twitchell says that the democratization of luxury has had a unifying effect on culture. Luxury items tell a story that we want to identify with, and more people than ever aspire to the story of Ralph Lauren's Polo or Patek Philippe. Shopping itself is no longer a chore but a transcendent experience in which we shop not so much for goods as for an identity. Sharply observed and wickedly funny, Living It Up is a revealing and entertaining examination of why we are all part of the cult of luxury.
| ISBN | 9780743245067 |
| Autor(a) | Twitchell, James B. |
| Editora | Simon & Schuster |
| Ano de edição | 2003 |
| Páginas | 306 |
| Acabamento | Brochura |
Produtos relacionados
-
The Miss Stone Affair: America's First Modern Hostage Crisis-..R$ 141,02R$ 112,82até 2x de R$ 56,41 sem jurosou R$ 107,18 via Pix20% Desconto -
Paula Deen & Friends: Living It Up, Southern Style-..R$ 149,32R$ 119,46até 2x de R$ 59,73 sem jurosou R$ 113,49 via Pix20% Desconto -
Power Trip: The Story Of America's Love Affair With Energy-..R$ 132,72R$ 106,18até 2x de R$ 53,09 sem jurosou R$ 100,87 via Pix20% Desconto
-
Categorias
Pague com
Selos
MYRE EDITORA, COMERCIALIZADORA, IMPORTADORA E DISTRIBUIDORA LTDA - CNPJ: 50.295.718/0001-20 © Todos os direitos reservados. 2026
