Metaphor And Gender In Business Media Discourse: A Critical Cognitive Study-..
até
4x
de
R$ 182,58
sem juros
ou R$ 693,82
via Pix
Adicionar ao carrinho
Disponibilidade: 45 dias úteis
Estoque: 162 unidades
-
- 1x de R$ 730,34 sem juros
- 2x de R$ 365,17 sem juros
- 3x de R$ 243,44 sem juros
- 4x de R$ 182,58 sem juros
-
R$ 693,82
-
R$ 730,34
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
| ISBN | 9781403932914 |
| Autor(a) | Koller, V. |
| Editora | Palgrave Macmillan |
| Ano de edição | 2004 |
| Páginas | 244 |
| Acabamento | Capa Dura |
Produtos relacionados
-
Metaphor And Gender In Business Media Discourse: A Critical Cognitive Study-..R$ 912,92R$ 730,34até 4x de R$ 182,58 sem jurosou R$ 693,82 via Pix20% Desconto -
Metaphor And Discourse-..R$ 456,42R$ 365,14até 4x de R$ 91,28 sem jurosou R$ 346,88 via Pix20% Desconto -
Beyond Cognitive Metaphor Theory: Perspectives On Literary Metaphor-..R$ 647,32R$ 517,86até 4x de R$ 129,46 sem jurosou R$ 491,97 via Pix20% Desconto -
Beyond Cognitive Metaphor Theory: Perspectives On Literary Metaphor-..R$ 1.867,50R$ 1.494,00até 4x de R$ 373,50 sem jurosou R$ 1.419,30 via Pix20% Desconto
-
Categorias
Pague com
Selos
MYRE EDITORA, COMERCIALIZADORA, IMPORTADORA E DISTRIBUIDORA LTDA - CNPJ: 50.295.718/0001-20 © Todos os direitos reservados. 2026
