Children are naturally attracted to bright colors, which is why most toys and activities geared towards younger children, including toddlers and babies, are brightly colored.The ability to identify colors is considered a marker and milestone in a child's cognitive process and is often part of early screening for development and educational admittance. Recognizing the colors and identifying the color names is an important part of a child's development.Children are asked to color the specific shapes and colors when they start school.This book is very colorful, fun, and easy to learn.