Nonprofit Publications: What You Need To Know To Create Winning Publications-..
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Originally published by Stevenson, Inc., this practical resource offers nonprofit organizations strategies for creating successful and effective publications. Topics include:
- Useful policies, guidelines and publication procedures
- How to produce quality annual reports
- Advice on writing and editing copy
- Tips for taking, managing and incorporating photos and images
- Numerous layout and design ideas
- Advantages of online publications
- Outsourcing considerations
- Evaluating publication effectiveness
- Editorial calendars
- Editorial evaluation
- Increasing readership
- Submission guidelines
- Publication underwriting
- Strategic partnerships
- Direct mail
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
| ISBN | 9781118691953 |
| Autor(a) | Npcr |
| Editora | John Wiley & Sons |
| Ano de edição | 2013 |
| Páginas | 84 |
| Acabamento | Brochura |
| Dimensões | 27,90 X 21,60 |
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