Plain Words: A Guide To The Use Of English-..

Código: 605751 Marca: Penguin Group USA

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In print since 1948, this style guide has been loved and endorsed throughout the decades by the likes of Bill Bryson, Lynne Truss, David Crystal, Harold Evans, and Winston Churchill "Be short, be simple, be human." When Sir Ernest Gowers first wrote Plain Words, it was intended simply as a guide to the proper use of English for the Civil Service. Within a year, however, its humor, charm, and authority had made it a bestseller. Since then it has never been out of print. Six decades on, writer Rebecca Gowers has created a new edition of this now-classic work that both revises and celebrates her great-grandfather's original. Plain Words has been updated to reflect numerous changes in English usage, yet Sir Ernest's distinctive, witty voice is undimmed. And his message remains vital: our writing should be as clear and comprehensible as possible, avoiding superfluous words and clichés--from the jargon of "commercialese" to the murky euphemisms of politicians. In a new preface, this edition draws on an extensive private archive, previously hidden away in family cupboards and attics, to tell the story behind a book that has become an institution: the essential guide to making yourself understood.

ISBN	9780241960349
Autor(a)	Gowers, Ernest
Editora	Penguin Group USA
Ano de edição	2015
Páginas	320
Acabamento	Brochura
Dimensões	19,60 X 12,70