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How to access the power and profitability of pro bono resources


Savvy nonprofits use strategic management, marketing, technology, leadership to be competitive. With strapped budgets, many nonprofits cannot afford to pay for these resources. However, businesses are an often overlooked as an effective source of skilled professionals who can supply the needed skills. This book shares the acclaimed Taproot Foundation's pro bono best practices and shows nonprofit managers to apply them to their own unique challenges in a low-to-no-cost way. The author offers keys to identifying opportunities for using pro bono sources, recruiting pro bono resources, and managing pro bono projects effectively.


  • Reveals how a nonprofit can partner with a global corporations to further their mission in an effective and low-cost manner
  • Aaron Hurst is the president and founder of the Taproot Foundation who pioneered a new field in community investment and continually breaks new ground through its signature, catalytic programs designed for the emerging global pro bono marketplace
  • Gives nonprofit managers and staff the keys to identifying opportunities for using pro bono resources

Taproot's Aaron Hurst offers a hands-on guide to managing and engaging pro bono resources directed at nonprofit organizations.


ISBN 9781118140956
Autor(a) Taproot
Editora John Wiley & Sons
Ano de edição 2012
Páginas 272
Acabamento Brochura
Dimensões 27,70 X 21,60

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