Religions As Brands: New Perspectives On The Marketization Of Religion And Spirituality-..
até
4x
de
R$ 373,50
sem juros
ou R$ 1.419,30
via Pix
Adicionar ao carrinho
Disponibilidade: 45 dias úteis
Estoque: 250 unidades
-
- 1x de R$ 1.494,00 sem juros
- 2x de R$ 747,00 sem juros
- 3x de R$ 498,00 sem juros
- 4x de R$ 373,50 sem juros
-
R$ 1.419,30
-
R$ 1.494,00
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. This interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: (1) the commoditization of religion, (2) the link between religion and consumer behaviour, and (3) the economics of religion.
| ISBN | 9781409467557 |
| Autor(a) | Usunier, Jean-Claude |
| Editora | Routledge |
| Ano de edição | 2013 |
| Páginas | 276 |
| Acabamento | Capa Dura |
| Dimensões | 23,40 X 15,60 |
Produtos relacionados
-
Religions As Brands: New Perspectives On The Marketization Of Religion And Spirituality-..R$ 605,82R$ 484,66até 4x de R$ 121,16 sem jurosou R$ 460,43 via Pix20% Desconto -
The Marketization Of Religion-..
R$ 1.942,12R$ 1.553,70até 4x de R$ 388,42 sem jurosou R$ 1.476,02 via Pix20% Desconto -
The Marketization Of Religion-..
R$ 506,22R$ 404,98até 4x de R$ 101,24 sem jurosou R$ 384,73 via Pix20% Desconto
-
Categorias
Pague com
Selos
MYRE EDITORA, COMERCIALIZADORA, IMPORTADORA E DISTRIBUIDORA LTDA - CNPJ: 50.295.718/0001-20 © Todos os direitos reservados. 2026
