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The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.
| ISBN | 9781032577982 |
| Autor(a) | Doorley, John |
| Editora | Routledge |
| Ano de edição | 2025 |
| Acabamento | Brochura |
| Dimensões | 25,40 X 17,80 |
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