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This unique and comprehensive reflection on marketing as a field of study, research and practice proposes new ways forward for the discipline and the profession.Rethinking Marketing provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field. As such it sets the stage for the further advancement of the field.
| ISBN | 9780803974913 |
| Autor(a) | Brownlie, Douglas |
| Editora | Sage Publications UK |
| Ano de edição | 1998 |
| Páginas | 288 |
| Acabamento | Brochura |
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