Rethinking Strategy For Creative Industries: Innovation And Interaction-..
até
4x
de
R$ 99,58
sem juros
ou R$ 378,42
via Pix
Adicionar ao carrinho
Disponibilidade: 45 dias úteis
Estoque: 144 unidades
-
- 1x de R$ 398,34 sem juros
- 2x de R$ 199,17 sem juros
- 3x de R$ 132,78 sem juros
- 4x de R$ 99,58 sem juros
-
R$ 378,42
-
R$ 398,34
Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge. Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries. This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.
| ISBN | 9780367668471 |
| Autor(a) | Todorovic, Milan |
| Editora | Routledge |
| Ano de edição | 2020 |
| Acabamento | Brochura |
| Dimensões | 23,40 X 15,60 |
Produtos relacionados
-
Rethinking Strategy For Creative Industries: Innovation And Interaction-..R$ 1.950,50R$ 1.560,40até 4x de R$ 390,10 sem jurosou R$ 1.482,38 via Pix20% Desconto -
Creative Industries - Paperback-..R$ 456,50R$ 365,20até 4x de R$ 91,30 sem jurosou R$ 346,94 via Pix20% Desconto -
Creative Industries And Digital Transformation In China-..R$ 1.161,92R$ 929,54até 4x de R$ 232,38 sem jurosou R$ 883,06 via Pix20% Desconto -
Creative Industries And Digital Transformation In China-..R$ 1.161,92R$ 929,54até 4x de R$ 232,38 sem jurosou R$ 883,06 via Pix20% Desconto
-
Categorias
Pague com
Selos
MYRE EDITORA, COMERCIALIZADORA, IMPORTADORA E DISTRIBUIDORA LTDA - CNPJ: 50.295.718/0001-20 © Todos os direitos reservados. 2026
