Revenge Of The Tipping Point: Overstories, Superspreaders, And The Rise Of Social Engineering-..

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Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with "curiosity and humor" in this New York Times bestseller that reframes the lessons of The Tipping Point in a startling and revealing light (Shannon Carlin). ?
Why is Miami...Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns for the first time in twenty-five years to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena.

Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world's most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California, and offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis. Revenge of the Tipping Point is Gladwell's most personal book yet. With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of modern world. It's time we took tipping points seriously.
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Sobre o autor(a)

Gladwell, Malcolm

MALCOLM GLADWELL é colunista da revista The New Yorker desde 1996. Escreveu também O ponto da virada, Blink – A decisão num piscar de olhos, Fora de série – Outliers, Davi e Golias, O que se passa na cabeça dos cachorros e Falando com estranhos, todos best-sellers do The New York Times e publicados pela Editora Sextante. Trabalhou no jornal The Washington Post, cobrindo negócios e ciência. Foi nomeado uma das 100 pessoas mais influentes pela revista Time e um dos maiores pensadores globais pela Foreign Policy. Gladwell nasceu na Inglaterra, cresceu no interior do Canadá e hoje mora em Nova York.