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This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations, and it uses a rhetorical lens to give practitioners a clear sense of how their PR campaigns make a contribution to the organizational bottom line.
| ISBN | 9780805864236 |
| Autor(a) | Heath, Robert L. |
| Editora | Routledge |
| Ano de edição | 2009 |
| Páginas | 392 |
| Acabamento | Capa Dura |
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