Sprint: How To Solve Big Problems And Test New Ideas In Just Five Days-..
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NEW YORK TIMES BESTSELLER From the authors of Click and former Google Ventures partners, Sprint presents a unique five-day process for solving tough problems, proven at more than a hundred companies. Entrepreneurs and leaders face big questions every day: What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there's a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team--and helps you spend your time on work that really matters.
Knapp, Jake
Jake Knapp, John Zeratsky e Braden Kowitz são designers e integram o time de associados do Google Ventures, o braço da companhia para investimento em novos negócios. Knapp é o criador do método sprint, desenvolvido e aprimorado quando ele ainda era parte da equipe do Google. Zeratsky estudou jornalismo, foi líder de design no YouTube e escreve sobre design e produtividade no The Wall Street Journal, na Fast Company e na Wired.
Kowitz fundou a equipe de design do Google Ventures e, antes, esteve à frente do design de vários produtos do Google, como o Gmail e o Google Apps for Business. |
| ISBN | 9781501121746 |
| Autor(a) | Knapp, Jake |
| Editora | Simon & Schuster |
| Ano de edição | 2016 |
| Páginas | 288 |
| Acabamento | Capa Dura |
| Dimensões | 21,40 X 13,80 |
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