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This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of discourse, exploring the intricate balance between a start-up's brand, identity, and strategic communication, as well as the crucial role of internal communication.
| ISBN | 9781032770864 |
| Autor(a) | Godulla, Alexander |
| Editora | Routledge |
| Ano de edição | 2025 |
| Acabamento | Brochura |
| Dimensões | 25,40 X 17,80 |
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