The Business Of Media Distribution: Monetizing Film And Tv Content In The Ai Era-..
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"With an insider's perspective, the book explores how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. In this fourth edition, new focus will be on the growth and diversification of streaming video -- with its inherent issues and maturation -- and how AI is poised to impact market segments. As with previous editions, the material is interwoven with perspectives from key industry executives at studios, networks, agencies and streaming leaders"-- Provided by publisher.
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