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The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. The editors' aim has been to assemble a coherent collection of essays that engage with a single theme (business), but differ in topic and critical perspective. The collection is distinguished by its concern with the business of opera here and now in a globalized market. This includes newly commissioned operas, sponsorship, state funding, and production and marketing of historic operas in the twenty-first century.
| ISBN | 9780367597122 |
| Autor(a) | Belina-Johnson, Anastasia |
| Editora | Routledge |
| Ano de edição | 2020 |
| Páginas | 240 |
| Acabamento | Brochura |
| Dimensões | 23,10 X 15,50 |
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