The Global Market: Developing A Strategy To Manage Across Borders-..
até
4x
de
R$ 99,60
sem juros
ou R$ 378,48
via Pix
Adicionar ao carrinho
Disponibilidade: 45 dias úteis
Estoque: 157 unidades
-
- 1x de R$ 398,40 sem juros
- 2x de R$ 199,20 sem juros
- 3x de R$ 132,80 sem juros
- 4x de R$ 99,60 sem juros
-
R$ 378,48
-
R$ 398,40
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.
| ISBN | 9780787968571 |
| Autor(a) | Quelch |
| Editora | John Wiley & Sons |
| Ano de edição | 2004 |
| Páginas | 432 |
| Acabamento | Capa Dura |
Produtos relacionados
-
Listening Across Borders: Musicology In The Global Classroom-..R$ 489,62R$ 391,70até 4x de R$ 97,92 sem jurosou R$ 372,12 via Pix20% Desconto -
Listening Across Borders: Musicology In The Global Classroom-..R$ 1.942,12R$ 1.553,70até 4x de R$ 388,42 sem jurosou R$ 1.476,02 via Pix20% Desconto -
Transmediations: Communication Across Media Borders-..R$ 1.942,12R$ 1.553,70até 4x de R$ 388,42 sem jurosou R$ 1.476,02 via Pix20% Desconto -
Transmediations: Communication Across Media Borders-..R$ 539,42R$ 431,54até 4x de R$ 107,88 sem jurosou R$ 409,96 via Pix20% Desconto
-
Categorias
Pague com
Selos
MYRE EDITORA, COMERCIALIZADORA, IMPORTADORA E DISTRIBUIDORA LTDA - CNPJ: 50.295.718/0001-20 © Todos os direitos reservados. 2026
