The Neuroscience Of Multimodal Persuasive Messages: Persuading The Brain-..
até
4x
de
R$ 102,90
sem juros
ou R$ 391,04
via Pix
Adicionar ao carrinho
Disponibilidade: 45 dias úteis
Estoque: 242 unidades
-
- 1x de R$ 411,62 sem juros
- 2x de R$ 205,81 sem juros
- 3x de R$ 137,20 sem juros
- 4x de R$ 102,90 sem juros
-
R$ 391,04
-
R$ 411,62
In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive messages such as those found in political campaign advertising, legal scenarios and general advertising, including print, videos, and in-person settings. As such, the book furthers the discussion of cognitive neuroscience and multimodal rhetorical theory, and it serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with persuasive communication in professional and educational environments.
| ISBN | 9780367888343 |
| Autor(a) | Remley, Dirk |
| Editora | Routledge |
| Ano de edição | 2019 |
| Páginas | 172 |
| Acabamento | Brochura |
| Dimensões | 22,60 X 15,20 |
Produtos relacionados
-
The Neuroscience Of Multimodal Persuasive Messages: Persuading The Brain-..R$ 1.950,50R$ 1.560,40até 4x de R$ 390,10 sem jurosou R$ 1.482,38 via Pix20% Desconto -
Persuasive Message Design-..R$ 1.660,00R$ 1.328,00até 4x de R$ 332,00 sem jurosou R$ 1.261,60 via Pix20% Desconto -
Thinking With The Dancing Brain: Embodying Neuroscience-..R$ 747,00R$ 597,60até 4x de R$ 149,40 sem jurosou R$ 567,72 via Pix20% Desconto
-
Categorias
Pague com
Selos
MYRE EDITORA, COMERCIALIZADORA, IMPORTADORA E DISTRIBUIDORA LTDA - CNPJ: 50.295.718/0001-20 © Todos os direitos reservados. 2026
