Understanding Branding In Higher Education: Marketing Identities-..
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Provides the reader with a robust theoretical account of branding higher education while providing a practical means of undertaking branding that will not isolate faculty and split the plurality of stakeholder communitiesDraws on the works of Jacques Lacan and Ernesto Laclau to underpin critical radicalismPresents an analysis based on a 3-year ethnographic study of users and providers of higher education within the university-industry-student relationship
| ISBN | 9781137560704 |
| Autor(a) | Lowrie, Anthony |
| Editora | Palgrave Macmillan |
| Ano de edição | 2017 |
| Páginas | 188 |
| Acabamento | Capa Dura |
| Dimensões | 21,00 X 14,80 |
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