Perspectives On International Marketing - Re-Issued (Rle International Business)-..

Código: 1056868 Marca: Routledge

~~R$ 580,92~~ R$ 464,74

até 4x de R$ 116,18 sem juros

ou R$ 441,50 via Pix

Qtde: Adicionar ao carrinho Disponibilidade: 45 dias úteis Estoque: 141 unidades

Parcelas
- 1x de R$ 464,74 sem juros
- 2x de R$ 232,37 sem juros
- 3x de R$ 154,91 sem juros
- 4x de R$ 116,18 sem juros
R$ 441,50
R$ 464,74

Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.

ISBN	9780415657693
Autor(a)	Paliwoda, Stanley
Editora	Routledge
Ano de edição	2012
Páginas	388
Acabamento	Capa Dura
Dimensões	23,40 X 15,60