Research In International Marketing (Rle International Business)-..
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This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.
| ISBN | 9780415658119 |
| Autor(a) | Turnbull, Peter W. |
| Editora | Routledge |
| Ano de edição | 2012 |
| Páginas | 388 |
| Acabamento | Capa Dura |
| Dimensões | 23,40 X 15,60 |
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